Music Magazine Evaluation- Market Research

The Sample who took my questionnaire was as follows
14 year old girl
16 year old boy
23 year old boy
21 year old girl
16 year old girl
19 year old girl
18 year old boy
17 year old boy
15 year old boy
25 year old girl

Question 1 - Would you buy the magazine?

Yes- 80%
No- 20 %

I would consider this as a success as it was given to 10 people in my target audience and 8 out of 10 people said they would buy it.

Question 2- Is the price appropriate?

Too Much- 70%
Too Little- 0%
Spot On- 30%

The price seems a bit high according to my target audience, as they are predominately students and possibly have a low disposable income and could be lowered in order to meet their demands to around 2 pounds and make my magazine more appealing.

Question 3- Is the front cover appealing?

1- Not at all appealing - 0%
2- Not very appealing - 20%
3- Average - 30%
4- Appealing - 50%
5- Extremely appealing -0%

I wrote this question with a scale of one to five of how appealing the front cover is. 30% said it was average, 20% saying it was not very appealing with 50% saying it is appealing. This shows me that I could make my front cover more appealing to my target audience.

Question 4- Is the article interesting?

1- Not at all - 0%
2- Not very interesting - 10%
3- Average - 20%
4- Interesting- 60%
5- Extremely interesting -10%

I used the same style of question on how interesting the article is. This seemed to be more successful than the front cover as 60% said it was interesting and a further 10% said it was extremely interesting. Only 1 out of 10 saying it wasn't very interesting and the final 20% saying it was average. I would take this as a success, and am pleased with the reaction from my double page spread.

Question 5- Do you think it appeals to the target audience?

Yes- 80%
No- 20%

80% of the sample said it does appeal to the target audience of 14-25 year old's and 20% said no. This is a good set of results, but if was wanting to improve, I would be looking to interview the people that said no it doesn't appeal, and ask them what I could do to make it more appealing. Then make the necessary amendments.

Question 6- How does 'Civic' compare to other music magazines you read, or have seen?

Better- 10%
Worse- 20%
On Par- 70%

20% of the sample said my magazine was worse than those already available on the market. 70% thinking its on par, with only 10% thinking it was better than those already on the shelves. I am disappointed with these results. However they are good for evaluative purposes as I can look at it and use them to create a better magazine given another chance.

Question 7- How often would you like 'Civic' published?

Weekly- 20%
Bi-weekly-10%
Monthly-50%
Bi-monthly-10%
Quarterly- 10%

I asked the target audience how often they think the magazine should be published. Civic is released bi-monthly. Only 10% of my sample agreed with me, 10% also said quarterly and every two weeks. 20% wanting it weekly and majority wanting it released monthly. So if i was to re-market my magazine I would publish it once a month.

Question 8- Do you like the contents page?

1- Very Poor - 0%
2- Poor - 20%
3- Average - 40%
4- Good - 20%
5- Very Good - 20%

I used another scale type question to see if my target readers liked my contents page. 20% didn't like it, 40% found it average, 20% liked it and 20% thought it was very good. These are average set of results. But I would be asking the sample for what they would prefer, and see what would make it better.

Conclusion

If I were to re-do my magazine I would make it slightly cheaper, and produce it more often at once a month. And possibly improve my contents page. I would get feedback for every area of my magazine to try and make it the most appealing it could be.